children's illustrated book layout design atlanta publishing

White Wild Indigo

White Wild Indigo is both a children’s book and an illustrated collection of poems for adult readers. Author Jet Widick shows us that good poetry need not always be somber poetry. She doesn’t shy away from complex subjects and sophisticated vocabulary, yet writes in a casual and playful tone that centers around our everyday experiences and taking delight in the present moment. White Wild Indigo is a celebration of these

22 things poetry book cover design creative direction

22 Things

Book cover and layout design for pocket poetry book 22 Things. To describe the creative behind this project, I decided to take on the challenge of writing a poem of my own—a haiku: Through rhythm and formPoetic compositionTo keep the balance 22 Things celebrates beauty, presence of mind, acceptance and simplicity. It isn’t about perfection or approval, but rather the freedom and space for grace one creates in the present

comprehensive branding identity design atlanta oh baby! fitness

Oh Baby! Fitness

Established in 2005 in Atlanta with a single location, Oh Baby! Fitness now offers the widest variety of pregnancy and mom & baby exercise classes worldwide with certified instructors in 44 states and 15 countries. The Oh Baby! Fitness logo and communications had been put together on the fly by its founder Clare Schexnyder with the help from a couple of friends and colleagues. By 2013, Clare and co-owner Kathleen

flight deck personal core values cards exercise kristen alden

The Flight Deck

Core values cards originally designed as a promotional piece for use with the book Gluten Free Soul Pilot and presented at the 2019 Dent Conference. Drawing inspiration from vintage airline playing cards and Pan Am’s visual identity that today is synonymous with the jet age, I designed each suit in this standard, 54-card deck to represent one of the four fundamental forces of flight: Lift (knowledge), weight (strength), drag (wisdom),

management mentor comprehensive brand identity management coaching creative direction

Management Mentor

Comprehensive brand identity for management coaching and development company Management Mentor whose mission is to accelerate professional development within the global management community. Management Mentor serves professional managers within the knowledge economy. It was conceived in 2016 by Amazon Senior Manager Sean Donahoe as a result from multiple conversations with employees, mentees, friends and family members who came to him hungry for direction and guidance due to his personal success

editorial design atlanta creative direction publications

Gluten Free Soul Pilot

Gluten Free Soul Pilot is the self-care book that I wish had existed throughout my 20’s during major life transitions, such as leaving the protected environment of school, starting a new career, and making important decisions that pave the way for the future. You don’t have to have a food-related allergy or illness for it to be relevant. I’m not gluten free, yet the book’s four principals of wellness—based off

kimberly taylor-pestell handlettered book design sage words sage spirit creative direction

Sage Words & Sage Spirit

“I’m interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.” – Bruce Mau Sage Words and Sage Spirit are illustrated poetry books that feature the poetic musings of Jet Widick and hand-lettered text and illustrations by Kimberly Taylor-Pestell. I loved this project for many reasons, but the story behind it and subsequent friendship that grew from the experience