animated poetry in motion creative direction kristen alden

Poetry In Motion

Poetry in Motion is a series of animated poetry excerpted from Sage Words and Sage Spirit, illustrated collections of poems by Jet Widick and Kimberly Taylor-Pestell. Poet and Author Jet Widick has always seen the world in rhythms and rhymes. What began as simple messages of appreciation, turned into poetic toasts at dinner parties and cheeky, end-of-year spoken word raps dedicated to elementary school teachers. As Jet reflected on this

credibility-based logo design atlanta

Logo Design

“When we look at a well-known logo, what we perceive isn’t just a word or an image or an abstract form, but a world of associations that have accrued over time. As a result, people forget that a brand new logo seldom means a thing. It is an empty vessel awaiting the meaning that will be poured into it by history and experience. The best thing a designer can do

comprehensive branding identity design atlanta cleaning source

Atlanta Cleaning Source

Back in 2009, Atlanta Cleaning Source owner Jenn Roland dreamed of expanding her client base and transitioning to a brick-and-mortar business. She wanted to differentiate her business from other cleaning companies in town and create an identity that would effectively communicate her mission, values and unique philosophy, but was unsure of how to do that in a concise and tangible way. Her words to describe the characteristics that would define

comprehensive branding identity design atlanta oh baby! fitness

Oh Baby! Fitness

Established in 2005 in Atlanta with a single location, Oh Baby! Fitness now offers the widest variety of pregnancy and mom & baby exercise classes worldwide with certified instructors in 44 states and 15 countries. The Oh Baby! Fitness logo and communications had been put together on the fly by its founder Clare Schexnyder with the help from a couple of friends and colleagues. By 2013, Clare and co-owner Kathleen

flight deck personal core values cards exercise kristen alden

The Flight Deck

Core values cards originally designed as a promotional piece for use with the book Gluten Free Soul Pilot and presented at the 2019 Dent Conference. Drawing inspiration from vintage airline playing cards and Pan Am’s visual identity that today is synonymous with the jet age, I designed each suit in this standard, 54-card deck to represent one of the four fundamental forces of flight: Lift (knowledge), weight (strength), drag (wisdom),

management mentor comprehensive brand identity management coaching creative direction

Management Mentor

Comprehensive brand identity for management coaching and development company Management Mentor whose mission is to accelerate professional development within the global management community. Management Mentor serves professional managers within the knowledge economy. It was conceived in 2016 by Amazon Senior Manager Sean Donahoe as a result from multiple conversations with employees, mentees, friends and family members who came to him hungry for direction and guidance due to his personal success

kimberly taylor-pestell handlettered book design sage words sage spirit creative direction

Sage Words & Sage Spirit

“I’m interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.” – Bruce Mau Sage Words and Sage Spirit are illustrated poetry books that feature the poetic musings of Jet Widick and hand-lettered text and illustrations by Kimberly Taylor-Pestell. I loved this project for many reasons, but the story behind it and subsequent friendship that grew from the experience